Are you more likely to open an email that looks like an ad or an email that directly has your name in the subject line? Most likely the latter because it piques your curiosity and seems like it might be important.
The digital marketing environment consists of the players involved directly in the marketplace (Mirco-Environment) and the external forces that impact the marketplace (Macro-Environment).
Marketing has evolved a lot in the past few decades. These changes have impacted the way all businesses gain and communicate with customers.
Brand loyalty is essentially the decision a customer makes to purchase repeatedly from the same brand based on emotional connection.
Brand loyalty is essentially the decision a customer makes to purchase repeatedly from the same brand based on emotional connection.
Social Media is not only apart of our daily lives but it is a powerful connector between our business and our community.
Most template-based site platforms like WIX and Shopify keep track of some metrics for your site but for the most impactful data, Google Analytics is the answer.
In today’s digital age, it’s important to diversity how you engage with your audience. A Technical University of Denmark study, found that the massive amount of information perpetually presented to people is the cause of the overall decrease in attention spans. So if you capture someone’s attention and be sure to make it worth their …
Many small businesses find it to be financially challenging to hire marketing consultants and professionals to guide their branding and marketing strategies
3 innovative tech marketing tools Your Small Business Should be Using Technology has between an unavoidable part of our daily reality. According to Global Web Index, 87% of consumers use mobile phones for purchases. Technology innovation has made it possible to obtain deeper analysis, more direct engagement with consumers, improved customer journeys, and higher quality marketing …
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