Digital Media vs Traditional Media – The communication impact for Small Business
Marketing has evolved a lot in the past few decades. These changes have impacted the way all businesses gain and communicate with customers.
Branding
How to Develop Value Propositions to Build Small Business Brand Loyalty
Brand loyalty is essentially the decision a customer makes to purchase repeatedly from the same brand based on emotional connection.
Epic Social Media Fail | Learning from Miele’s Failed Woman’s Day Campaign
Brand loyalty is essentially the decision a customer makes to purchase repeatedly from the same brand based on emotional connection.
4 Do’s & Don’ts of Social Media
Social Media is not only apart of our daily lives but it is a powerful connector between our business and our community.
3 Ways Your Small Business Can Use Infographics
In today’s digital age, it’s important to diversity how you engage with your audience. A Technical University of Denmark study, found that the massive amount of information perpetually presented to people is the cause of the overall decrease in attention spans. So if you capture someone’s attention and be sure to make it worth their …
5 Marketing & Branding Mistakes Your Small Business May Be Making
Many small businesses find it to be financially challenging to hire marketing consultants and professionals to guide their branding and marketing strategies
How to Design a Logo to Match Your Brand Personality
How to Design a Logo to Match Your Brand Personality You’ve come up with a brilliant business idea! This is it! You’re ready to start your own business and make a better life for yourself. You come up with a name, develop a business plan, register your business, and now you’re ready to lock in …
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Stop Selling Products! Sell Your Brand!
Stop Selling Products! Sell Your Brand! Expressing your Brand Identity through your Website You’re ready to take your business nation-wide! No, world-wide! It’s time for a website. A website provides business owners the ability to share their products and services with the world in seconds. But is that it? An effective website will not only …
Tell us a Story!
Tell us a Story! Using Storytelling to Connect with Consumers What encouraged you to start your business or go into your craft? Who inspired you? Have you made a impact on something or someone’s life with your product/service? Was there a great failure that led to your great success? These are the unasked questions that …
