LOOK & FEEL
The fonts, colors, tones, components, and textures shown on your site should align with the story your brand is trying to convey. Da Crib’s website has a dark look, with rough, rugged textures and font types. Da Crib targets urban inner-city areas which is consistent with the look and feel of the site and consistent with the logo. The color palette is indicative of the brand message as well: black (power, bold, traditional), red (bold, energy, passion), white (hope, purity), gray (stability, strength). Every aspect of your website should be intentional and should be cohesive with your brand messaging.