Why your website needs Google analytics
Websites can be integral to a business’s success regardless of industry. But it isn’t enough to just have a good website, proper analysis of website data is essential to your business strategies. Most template-based site platforms like WIX and Shopify keep track of some metrics for your site but for the most impactful data, Google Analytics is the answer. It provides deep detail and analysis, creates charts, and reports with results, and connects to other Google services like Google Ads. But best of all, installing and using Google Analytics is completely FREE!!! Even if you have concerns with getting it properly connected to your website, you can hire a consultant to do it for you for $30 to $100 depending on the complexity of your site using sites like Fiverr and Upwork.
Here are some questions you want to be able to answer and why it’s important to know:
How many people visit your site? Site Traffic lets you know if you website is generating visits. If your site visits aren’t what you need it to be, this should lead to adjustments to your strategy that will drive tragic to the high-value pages.
Where do they live? Maybe you’ve been focusing your strategy on one or two areas but you find 50% of your sales is coming from a completely different location. Now you can make an asserted effort to target this specific location since the people in that area are already naturally drawn to your products.
Are visits peaked during sales? Or after email blasts? If your marketing mix involves strategies meant to drive web traffic you need to evaluate the trends that do or don’t occur around those promotions. This is how you know if your methods are effective at meeting your goals.
What devices is your site being viewed from? Google Analytics will breakdown what devices your visitors are using when they visit your site. The device your visitors use can impact the amount of time they spend on your site, which should impact content strategy.
How long are viewers spending on the site? According to the 2021 Digital Experience Benchmark Report the national average that a person spends on a web page is 54 seconds. Evaluating the amount of time visitors spend on your site could confirm that your content is appealing to visors or decide to make adjusts to increase sharing and exposure.
There are so many valuable insights to be gained from google analytics. Whether you sign up for one of Google Academy’s free course to teach you how to navigate Google Analytics or hire a professional to help, make it a priority. Get connected and make sure you have all the details to guide your decisions and extend your brand’s web presence.
Running a small business can be challenging in today’s climate but with the right tools, your endeavor can become a thriving enterprise. Planning and goal-setting are essential for consistent branding and marketing in your organization. When in doubt, consult a professional or visit King Marketing 101 for tips and resources.
Raymell King-Foster (Ray), has a Bachelors in Business & Organizational Leadership in Orlando, FL and a professional background in non-profit, education, marketing design, and management. She is the President and Creative Director of King Creative Solutions, a creative design agency that delivers high-quality design, strategies, and expertise to their clients.
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Thanks Anna!!!