What Makes Up the Digital Marketing Environment
The digital marketing environment consists of the players involved directly in the marketplace (Mirco-Environment) and the external forces that impact the marketplace (Macro-Environment).
Marketing Research: The Basics
Digital Media vs Traditional Media – The communication impact for Small Business
Marketing has evolved a lot in the past few decades. These changes have impacted the way all businesses gain and communicate with customers.
How to Calculate Your Market Share
How to Calculate Your Market Share The Importance of Knowing Where You Stand in Your Industry Many start-ups and small business owners underestimate their position in the economy. You think “we’re a 4-person operation, we don’t compare to bigger companies” or “we don’t really need to know market share because we probably are too small …
3 Ways Your Small Busiess Should be Utilizing Data Visualization
3 Ways Your Small Busiess Should be Utilizing Data Visulization I say it all the time. RUN YOUR SMALL BUSINESS LIKE A CORPORATION! Don’t exclude your business from activities that would position you above your direct competition. Data visualization is a tool that small business often under-utilize due to lack of information and underestimation of …
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